Digital Marketing
Beginner
Digital Entrepreneurship for Local Producers and Agritourism
A practical programme for producers, small rural businesses and agritourism providers in Kythera and Antikythera.
The programme helps participants use digital tools to present their products and services more effectively, create attractive listings, reach new customers, and organise basic e-commerce and digital marketing activities.
The training follows simple, practical steps and examples designed for small producers, including olive growers, beekeepers, herb producers, wine producers and traditional food businesses, as well as people who want to develop agritourism experiences.
Learning Objectives
By the end of the programme, participants will be able to:
Understand the basic principles of digital entrepreneurship.
Create more attractive digital presentations for products and services.
Use photos, descriptions and storytelling to highlight the local identity of their products.
Create and manage basic listings on online marketplaces and digital platforms.
Use social media to promote products and agritourism experiences.
Understand basic principles of pricing, customer service and online communication.
Identify ways to combine products with experiences, such as tastings, farm visits, workshops and local routes.
Use simple digital tools and data to make better business decisions.